Revenue Generation

Over the last couple of years, most companies have eliminated what they can in terms of overheads, redundancies and overall costs. But companies cannot shrink themselves to greatness.

The Whiteford Group will work with you and your team to identify new revenue and growth opportunities. We take a disciplined and planned approach to identify, evaluate and rate options, then develop an implementation plan for you and your team.

Our collaborative process helps you to:

1. Identify and evaluate opportunities
2. Evaluate opportunities against resources, capabilities, timeliness and competitive threats
3. Evaluate a risks and rewards model and identify critical success factors
4. Develop and execute the plan

The deliverable is an executable project plan with accountabilities, actions steps and resourcing models. Measurement is a critical component of all that we do.

The Whiteford Group principals and associates act as a resource that you can use to make the best business decisions about how to grow your business. Our revenue generation engagements generally fall into the categories below:

1. New products and services
   Sample initiatives:
   
   • Create innovative new products or services that customers have been searching for and will invest in
     
   • Leverage existing successes through product, service or brand extensions
     
   • Develop new revenue models and recurring revenue streams
     
   • Create and execute licensing agreements
     
     
2. Channel and alliance strategies
   Sample initiatives:
   
   • Develop new delivery channels through licensing
     
   • Re-evaluate existing channels partners and strategies to identify the "best few"
     
   • Develop new markets by geography or market segment
     
   • Develop affiliate and loyalty programs
     
     
3. New ventures
   Sample initiatives:
   
   • Develop complementary services or product offerings
     
   • Partner with others to create a new entity
     
   • Develop new business models
     
   • Fund raising
     
   • Selecting and developing an executive management team
     
     
   They said it: Cannibals prefer those who have no spines.
   Stanisla Lem
   
   
4. Acquisitions
   Sample initiatives:
   
   • Assessment of acquisition as an element of your growth programs
     
   • Conducting due diligence and scenario planning
     
   • Negotiation and agreement execution
     
   • Developing and implementing operational plans
     
     
   They said it: To control your cow, give it a bigger pasture.
   Suzuki Roshi, Zen Master
   
   
5. Competitive assessment
   Sample initiatives:
   
   • Evaluation of existing and/or emerging competitors
     
   • Benchmarking of competitive offerings and customer experiences
     
   • Evaluating competitive threats and responsive actions
     
     
   They said it: Every company has a well-defined competitive field of vision, which is usually too narrow. Long periods of equilibrium only exacerbate the problem. A whole raft of "minor little players" operates just at the periphery. They are difficult to see because traditional competitors focus on each other and not on new entrants and "nontraditional" entities lurking at the industry's fringes.
   Benson P. Shapiro, Adrian J. Slywotzky
   
   
   
   They said it: Therefore those who do not know the plans of competitors cannot prepare alliances. Those who do not know the lay of the land cannot maneuver their forces. Those who do not use local guides cannot take advantage of the ground. The military of an effective rulership must know all these things.
   Sun Tzu, Translated by Thomas Clea